Banca Antonveneta ABN Ambro (today MPS – Banca Monte dei Paschi di Siena) is a national credit institution boasting about 1,000 branches all over Italy. The numerous marketing strategies of the Group include, in particular, its focus on children aged 6-14 and 15-18 with the offer of specific current accounts with particularly favourable terms and captivating target initiatives, including the bimonthly publication of two free magazines (one for each reference target) rich of contents and columns, but also websites and a collaborative blog.
SilviaPiliego comunicazione, in collaboration with the agency Master Srl, took care of the creative idea, the editorial coordination of the two periodicals and the organization of the launching press conference in collaboration with the broadcasting station MTV Italia – Trl. Each issue involved the contribution of graphic designers, creative talents, cartoonists, copywriters, web masters, layout artists, editors and printers.
|customer journey||communication strategy||naming|
|logo||creative strategy||graphic design|
|web design||copywriting||website development|
|pr||digital pr||on line press office|
|press office||press conference||blog|