Boscolo Hotels is a chain of luxury hotels in the main Italian and European cities. Founded 30 years ago thanks to the entrepreneuship of the Boscolo family, it has been growing considerably over the years, standing out on the international tourist market for the quality of its structures and the typically Italian style, that can be found in its elegant decors, the kindness of its staff and the quality of its food service.
SilviaPiliego comunicazione has followed the brand’s strategic communication, enhancing its fame with a widespread product and institutional press office service. The task included organizing events for the media, new openings, press conferences and press events, coordinating the creatives and producing promotional and advertising material.
|communication plan||brand identity||corporate press office|
|product press office||financial press office||pr|
|press conference||press day||press tour|
|opening parties||media events||catalogues|
|copywriting||creative coordination||international fairs|