I Viaggi di Boscolo, aka Boscolo Tours, is a tour operator specialised in organised and individual trips in Europe and in the rest of the world. For over 20 years it has been offering custom journeys to explore hundreds of destinations. It now offers over 150 guided itineraries.
Every year more than 300,000 clients travel with Boscolo Tours, choosing among 50,000 hotels, flights, trips and guided tours. Boscolo Tours has been able to create a new travelling style, a well established preference.
SilviaPiliego comunicazione contribuited to the development of the brand by taking care of the press office, which was aimed both at the trade and consumer press. Countless press trips strengthened the relations with the press and ensured the first-hand knowledge of the products. The service included the presence of the press office during the road shows organised by the Tour Operator to the benefit of travel agents, who attended theatrical performances by comedians and celebrities in dozens of Italian destinations. SilviaPiliego also represented the Tour operator at international tourism fairs and at company events.
|communication plan||brand identity||corporate press office|
|product press office||financial press office||pr|
|press conference||press day||press tour|
|international fairs||digital pr|