Costa Crociere is an Italian navigation company focusing on sea cruises. It belongs to Gruppo Carnival and, with its 25 ships, it boasts the widest fleet in Europe. Although it specialises in cruises in the Mediterranean Sea, it offers itineraries all over the world.
Following a customer loyalty programme promoted by a loan bank in collaboration with Master Srl agency, SilviaPiliego comunicazione made deals with the cruise company in order to enable account holders to book specific itineraries at favourable prices.
The job included developing the advertising concept for brochures and activating a dedicated call center o address enquiries and bookings.
|creative strategy||art direction||graphic design|
|media planning||customer care||call center|