GRASPO DE UA is a tourist holding company from Venice operating both in the restaurants’ and hotels’ segments. It includes the historic restaurant Graspo De Ua, which used to be frequented by Corto Maltese, who drew his famous Hugo Pratt sketches there. In addition, the group counts on the homonymous charm hotel, the luxury B&B Casa Martini, the prestigious Casa Martini Residence and some exclusive apartments and rooms scattered in the centre of Venice.
SilviaPiliego comunicazione has contributed to the brand building project with an across-the-board strategic consultancy service. Starting from the relaunch of the historic restaurant, SilviaPiliego comunicazione has helped identify the brand identity by choosing the logo, coordinating insitutional material and through copywrighting activities. SilviaPiliego also attended the staff recruitment sessions and the meetings with the architects and designers involved in the renovation of the premises. A detailed communication and marketing plan increased the company’s fame at a local, national and international level.
|customer journey||brand identity||brand development|
|marketing plan||communication strategy||copywriting|
|storytelling||personnel selection||creative strategy|
|art director||graphic design||press office|
|online press office||pr||digital pr|
|media planning||media buying|