Gut-Smemoranda is the leading Italian Group in the back-to-school and gifts sector.

It includes several Companies. GUT Distribution is specialised in the distribution of own and third parties’ brands through a network of about 3,500 shops selling books and stationery all over Italy. It distributes stationery goods, focusing on the back-to-school segment. It includes its own brands, such as Smemoranda and Kaos, as well as brands for distribution and on license, such as Moleskine, Eastpack, Gorjuss, Rachael Hale, Pantone, Cattivissimo Me, Minions, Paenuts and Scuola Zoo. C’Art Group includes 60 direct sales and franchise stores in the main Italian shopping centres. Crazy Bell Agency is the international licensing company with strong connections with the main properties worldwide. Digital GUT develops multimedial contents, and systems and solutions for online recruiting. The Group also includes Nava Design, a well-known brand of bags, backpacks, diaries, notes and watches charatcterised by high quality and an exquisite and innovative design, symbol of Italian creativity and know-how. These products have become icons in the international world of design and are exhibited in several Design Museums and Foundations all over the world.  MH Way produces design bags and accessories. This brand from Milan was founded by the designer Makio Hasuike, who has been awarded many important prizes and international acknowledgements over the years.


Gut-Smemoranda entrusts SilviaPiliego comunicazione with its corporate and financial communication. SilviaPiliego also handles the relations with stakeholders and with opinion influencers, mainly the media.


brand identity brand reputation communication strategy
financial press office  pr digital pr
online press office