Lampo is a holding company for tourism and hotels that has been present on the Venetian coast for 60 years. Although its headquarters are set in Portogruaro, it counts on 9 branches in the most renowned seaside resorts in the Veneto region and avails itself of over 3,000 properties which are rented during the summer season and a staff of about 300 collaborators. The company has its own facilities in Bibione, Caorle, Porto Santa Margherita, Caorle Lido Altanea, Lido di Jesolo and Ca’ di Valle. On top of apartments and freestanding houses with gardens, its offer also includes accommodations in residences, hotels, camping grounds and holiday villages owned by the company itself. For instance, the tourist center Altanea (set between Caorle and Porto Santa Margherita) alone, boasts 8,000 lodgings, restaurants, bars, ice-cream parlours, shops, sport and recreation facilities.
In collaboration with Polins, the strategic innovation hub of Università Ca’ Foscari Venezia, SilviaPiliego comunicazione implemented an integrated marketing communication plan for Altanea tourist center, in order to increase its visibility on the international stage and enhance its added value.
|customer journey||brand identity||brand reputation|
|brand development||marketing plan||communication strategy|