Officina Bernardi was founded by Carlo and Francesco Bernardi, two brothers who had already founded Chrysos SPA, a leading company in the production of gold and silver chains. Their objective was to create a completely Made in Italy brand that may combine the unique Italian style and high technology. Officina Bernardi is the result of a long planning work that involved highly specialised professionals with technical, economic and artistic expertise. The brand, which boasts headquarters in the USA and in Brasil, is well-known on account of its fine style and innovative production systems. The common denominator of all Officina Bernardi collections is the Moon sphere, whose name stems form its particular moon-shaped faceting. This sphere is produced by unique, highly sophisticated and precise equipment, whose secrets are kept in the mechanical engineering department of the company, where they are designed and produced.
The brand contacted SilviaPiliego comunicazione owing to the latter’s well-known experience in the jewellery sector. A dedicated press office followed all the brand’s activities, enhancing its fame through the media. The communication plan also included specific events, trade fairs, brand positioning projects and web marketing activities.
|strategic consulting||customer journey||brand development|
|brand identity||communication strategy||storytelling|
|online press office||digital pr||press day|