Villaga Calce SpA is a leading company in Italy producing all kinds of lime and ready-mixed products obtained from raw materials coming from its own mining sites. Founded in 1897, the Company believes in constant plant improvement and technological innovation, as the increasingly specialised and globalised market requires high-quality products. Villaga produces several kinds of air and hydraulic lime, ready-mixed products for the building industry and the corresponding technologies for various trade, building and industrial applications.
On behalf of Mibu Lab, SilviaPiliego comunicazione handled Villaga Calce communication activities, managed its online and offline press office, along with its media planning, PR activities and media buying processes.
|brand reputation||brand identity||communication strategy|
|copywriting||corporate press office||product press office|
|pr||online press office||digital pr|
|media planning online / offline||media buying|