The company’s reputation also depends on its ability to tell about itself, its latest products, awards and developments. The PR activity and press office work as megaphones for the brand. They convey to the relevant media the company news, which will then be processed and conveyed back in the form of articles or featured advertisements. To reach our reference target, we avail ourseleves of our deep knowledge of markets and strong connections with the media. In order to strengthen the brand reputation and awarenss, we also set up company events such as inaugurations, exhibitions, press conferences, participation to trade fairs and product placement activities.